Joan Holloway played by Christina Hendricks
Monday, August 18, 2008
Scenting the Women of Mad Men: Joan Holloway
I first began to think about this project during the first season of Mad Men when Roger Sterling comments to the epitome of curvacious, voluptous, and buxom Joan Holloway that she "...smells amazing." At first I thought Shalimar might be the scent to fit Joan, but I realized it didn't seem like the right fit, it then occured to me I wanted a scent that Joan could get for herself and that was new, it then occurred to me that the perfect fit was the spicy wonder of Estee Lauder's Youth Dew; striking, spicy, scintillating, and very womanly.