Design: Appreciating the Organic Shape

Ever since I read Daniel Pink's A Whole New Mind: Why Right-Brainers Will Rule The Future and his chapter on design, I have been having the joy of appreciating the world in a new fun way. While grocery shopping this last week I had the task of buying myself a new shampoo and conditioner. The duo I bought was Dove's Intense Damage Therapy Shampoo and Conditioner, part of this buying process came from my respect of Dove over the last few years deciding to go with an advertising campaign that celebrated the diversity of beauty in women (young, old, freckles, light, dark, thin, shapely) and also that they totally have won in the design catagory. I was immidiately drawn to the beautiful dark blue bottles with their organic shape. They won out even further with the fact the conditioner's opening was designed to rest at the bottom of the bottle (because who hasn't found themselves trying to get the last bit of conditioner in the most ridiculous ways), adding to the design is that on both bottles under the Dove heading is an extra subtle indentation to help squeeze out the shampoo and conditioner. Looking at the bottles I was reminded of another organically shaped product:

Donna Karan's Black Cashmere

Dove image provided by http://www.viewpoints.com/Dove-Intense-Damage-Therapy-Shampoo-for-Accumulated-Damage-review-cfbd4

Black Cashmere image provided by http://www.donnakaranbeauty.com/templates/products/sp.tmpl?ngextredir=1&CATEGORY_ID=CATEGORY13628&PRODUCT_ID=PROD11463